The importance of Customer Discovery

Photo by Annie Spratt on Unsplash

It seems that a lot of entrepreneurs believe that “If you built it, they will come”, but in a lot of cases it’s proven wrong. 42% of startups failed because there was no market need. They’ve built it, but only few came.

The truth is that the majority of the entrepreneurs find it easier to build the solution they have in mind than “going out of the building” and talk to their potential customers.